People need to hear and see thing multiple times before they truly comprehend a new system.  And many times they need to get those messages in different formats.  The more they hear about it, the more likely they are to give a new program a chance.  That's why I worked with our internal communications team to create an animated video to visually show people what their commuting options are and how they can use each of these modes.  

The San Diego Association of Governments (SANDAG) is responsible for the planning and execution of one of the largest Bike to Work Day events in the country. Community organizations apply to be one of the 100 official pit stops. Each chosen pit stop received a supply of items to give to pit stop visitors on their bikes. Those items included the official t-shirt and items from sponsors ClifBar, Suja Juice and GoGoSqueeze.  

The New Mexico Rail Runner Express has over 22,000 Facebook page likes, 12,000 email subscribers and 5,000 text message followers. These are just a few of the many social media platforms I used to engage commuters on a daily basis. Other forms of social media used include Twitter, LinkedIn, Flicker, You Tube, Vimeo, Yelp and Trip Advisor.